Building Relationships with Online Consumers
Consumers are looking for real-time, online, and personable interactions with brands, and when these interactions are nurtured well, consumers and brands can embark on a long-lasting and collaborative relationship.
The interactions brands have with their prospects and customers can help the brand determine whether or not their promotional messages are being heard. They can also help the brand to become more transparent, loyal, and accountable.
Brands are constantly finding new ways to maintain and improve relationships with consumers, and many of them have committed to being good listeners, present, and accessible.
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